Monday, June 26, 2006

Design Review


My grandad got all the fame – even his own “Chesty” comic strip in the 1940s. Then my dad got his fifteen minutes of fame in the 1990s when he was worn by Paul Mercurio and then by the Oarsome Foursome. Now though, my brother’s competing with me for the limelight. He thinks Pat Rafter’s pretty great, but when you’re being worn by Sarah O’Hare, everyone takes notice. I’ve had to wait over sixty years, but now it’s my time! It all started when a friend of the family, George Bond, moved from America to Australia in the early 1900s. In 1915 he started a company that imported hosiery and gloves, and two years later he began manufacturing women’s underwear in Sydney.


Everyone loved my grandad because he was a typical hardworking Aussie, just like everyone in my family. I know a few other designer label singlets, but most people choose us, because we’re comfortable, cheap, Aussie icons. Being made in Australia, from the natural resource of cotton, people choose us because they know they’re supporting Australia’s economy. We can also be pulled on easily because of our single rib knit structure, and because we’re 100% cotton, our wearers’ skin can breathe and be comfy. Our unique wide ‘racer’ shoulder straps don’t restrict the movement of our hard working wearers, which is reminiscent of the days when my grandad was worn by labourers and farmhands. We’re usually worn in a casual environment, telling everyone else that our wearer is a ‘down-to-earth’ girl who loves the Aussie lifestyle.


Everyone loves us because our cooling cotton content and sleeveless stretch structure are ideal for the hot Aussie climate and we’re great value for money. Our wearers overseas love us because we embody the fun, casual lifestyle of Australians, and we’re still comfy in other climates, especially because we’re seamless. Another aspect of our universal appeal is our versatility – I’ve been worn to work with a blazer, out partying at night, down to the beach and even been worn to bed. We come in so many different colours and sizes as well, and some of my sisters are ‘hot spot’ or embellished with prints.


But we do have our critics – I’ve heard people complain that we’re difficult to wash and dry due to our 100% cotton content, which can cause us to shrink and wrinkle. Also, our lack of side seams can cause us to become out of shape during laundering. Although our knitted structure and range of sizes allow us to be worn by many, I’ve heard rumours that we’re not flattering for all body types. People say this because we’re very form fitting, and because we expose the top of our wearers’ arms and shoulders. This restricts the types of bras that can be worn under us, which limits our use by large busted women, unless our wearer wants to expose their bra straps. Others say that our thin knitted structure, although great for the Aussie climate, can also be quite transparent, which restricts how we can be worn.


Our popularity overseas, and nationally (400 million of us have been sold since our invention) indicates that everyone loves Australia’s casual, down-to-earth lifestyle, which is embodied through our vivid colours, practical design and inexpensive price. People worldwide appreciate simple, practical designs of any kind (not just fashion designs) because they recognise that there are times when ‘added frills’ are not necessary. Our inexpensive price is one of the key reasons behind our success, because we are accessible to nearly every consumer. This indicates that although a large percentage of the world’s population are becoming wealthier, they are still sensible about their finances. People are thinking about the future, instead of just acting spontaneously – being conscious of their spending, and buying practical designs that will outlast fads.

Reference list –
About Bonds [Online] n.d. Available:
http://www.bonds-asia.com/About-Us/BONDS/
Bonds New Womens Chesty [Online] n.d. Available: (photo from here)
http://www.bondsaustralia.co.uk/About-Us/MediaWomensChesty.asp
Bonds Underwear [Online] 2003. Available:
http://www.heavenlybodice.com/info/bonds.htm
Chesty Bonds [Online] n.d. Available:
http://www.bondsaustralia.co.uk/About-Us/MediaChestyIcon.asp
Dores, W. 2005 Hypercolour is Back! [Online]. Available:
http://www.ohgizmo.com/2005/08/26/hypercolour-is-back/
Huntington, P. 29 March 2005, ‘Emerging Diva’, Sydney Morning Herald [Online]. Available:
http://www.smh.com.au/news/Fashion-Police/Emerging-Diva/2005/03/28/1111862289092.html
The Australians are Coming [Online] July 2004. Available:
http://www.bondsaustralia.co.uk/About-Us/MediaSelfridges.asp
[All accessed 26/6/06]

5 Comments:

At 17:38, Blogger Narae said...

Your idea Lisa is really cute! When I first started reading I thought that it was a really interesting way to approach this review. But it almost feels like an advertisement for bonds. This was probably because a bonds singlet was narrating the whole blog!! Maybe you could possibly mix that up a little bit?
The review is clear but maybe you can offer a little more criticism in the design, the whole ‘people say’, it gets a little repetitive.
I think just break it up a little; the mood that you are creating is really great! It gets the reader really excited. You could possibly set it up almost like an interview style and get a different voice in there. It doesn’t need to be more professional as that is not the target you are writing for, but at times it does sound a little bit childish. But as I said earlier if you mix up the speaker a little I think that would work to your advantage.
Ok! I hope that helps!
Some really good info in there!

 
At 17:16, Blogger Emily said...

The tone and style of your review is makes your review an engaging and fun read and captures rather accurately the Australian vernacular a la Dale Kerrigan from the Castle and the Australian past-time of story telling.

It would obviously hold appeal to a wide audience outside of your discipline and seems to be targeted at the consumer with much of your critique being focused on functionality and cost (very thorough analysis and evaluation!).
Your description and explanantion of the features was clear, concise and easy to understand.

The review comes from a very personal and subjective if not somewhat biased perspective- (not that this is necessarily a bad thing) afterall you chose to narrate it from the bonds singlet itself!
It would be good to see your review from a more professional voice or for a more professional audience? That way it could be slightly more "objective" in its critique.
I liked your concept of the self-critiquing voice (it was cute) but I also think this may have undermined the content of your argument.
The inclusion of some rhetoric used in your argument could also be effective- thus engaging the audience in a different way by allowing them to think/reflect for themselves. This review seemed like you were telling the audience what to think and Narae is right- it did feel like an ad for Bonds.

Hope that helps...

 
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